Privacy Policy
Last Updated: January 2026
The Blue Box in London ("we", "us", "our", or "Company") operates the theblueboxinlondon.com website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms or sign-up pages, we may collect your name, email address, and other identifying details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referral source, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences on our Site.
- Usage Data: We collect information about how you interact with our Site, including clicks, scroll depth, time spent on pages, and links followed.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand Site traffic and user behaviour
- Tracking affiliate performance and commissions from casino and betting site referrals
- Improving Site functionality, content, and user experience
- Responding to your inquiries and communications
- Detecting and preventing fraud or security issues
- Complying with legal obligations and regulatory requirements
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytical Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting sites for commission purposes.
- Marketing Cookies: Used to deliver targeted content and advertisements.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality.
Third-Party Links
Our Site contains links to external websites, including casino and betting site partners. We are an affiliate publisher and earn commissions when you click through and register with these third parties.
We are not responsible for the privacy practices of linked websites. We encourage you to review the privacy policies of any third-party sites before providing your personal information. Their collection and use of your data is governed by their own privacy policies, not this one.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure (right to be forgotten)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise any of these rights, please contact us at privacy@theblueboxinlondon.com with details of your request.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our partner agreements and tax obligations. You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions about this Privacy Policy, concerns about your data, or wish to exercise your rights, please contact us at:
Email: privacy@theblueboxinlondon.com
We will respond to your request within 30 days or as required by applicable law.